Privacy Policy and Notice at Collection

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I. Personal Information We Collect

Depending on your interactions with us, we may not have collected each of these categories of personal information about you. However, we may collect (and may have collected during the 12-month period prior to the effective date of this Policy) the following categories of personal information about you:

Identifiers, such as your real name, alias, postal address, unique personal identifier (e.g., device identifier, unique pseudonym, or user alias/ID), online identifiers, IP addresses, email address, account name, and other similar identifiers.
Internet or other electronic network activity information, such as information about your device(s) when accessing our websites and your usage details of our websites, information you provide when filling in forms on our websites, interacting with our automated chat, or information you provide when requesting further information, products, or services from us, such as when you request a call back through our website.
Categories of personal information described in California Civil Code § 1798.80, such as name, signature, telephone number, financial information such as bank account number, credit card number or debit card number, or other financial information, passport number, state identification card number, and driver’s license number.
Professional and employment-related information, such as information relating to your position, (e.g., job title, job description, or department), employment status, employment history, or business email address.
Commercial Information, such as records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Geolocation data, such as time and physical location related to use of an internet website, application, device, or physical access to an office location.
Biometric information, such as facial scans collected and used by our office security system.
Sensory or surveillance information, such as video surveillance of our offices and other physical locations, including through the use of artificial intelligence enabled security systems.
Inferences and profiles based on other personal information, such as information about your behavior, preferences, characteristics, psychological trends, or predispositions.
Other information you choose to provide, including information necessary to allow us to assess and pursue your case.

We do not collect or process “sensitive personal information” (as defined by the CCPA) for purposes other than those identified in Cal. Code Regs. tit. 11 § 7027(m). Where the information you are providing pertains to someone else, you acknowledge that you are required to inform them of the contents of this Privacy Policy.

II. Sources of Personal Information

We collect and receive, and during the 12-month period prior to the effective date of this Privacy Policy, may have collected and received personal information from the following sources:

Directly from you when you provide it to us, such as when you subscribe to our newsletter, interact with our chatbot or “Call Us” function on our website, or fill out a form;
From third parties, such as our service providers, business partners, and referral partners; and
Automatically and indirectly from you, such as through logging and analytics tools, cookies, pixel tags, and other similar technologies on our website or through surveillance tools utilized in our office locations.

When you visit our website, third parties with whom we work, such as Google, may use cookies and other technologies to collect personal information and other information about your online activities over time and across third-party websites or online services. The information generated by the cookies may include your IP address, your browser type, the date and time of your visit, the pages you visit and the amount of time spent on each, your device’s operating system, your mobile device identifier, your geographical area, referring URLs, and other information on your interaction with our site. For more information about how Google collects, uses, and discloses information, refer to the following page: https://policies.google.com/technologies/partner-sites. You can modify your cookie settings or turn off all or certain types of cookies by adjusting your browser settings. Please note, however, that if you delete or turn off cookies, you may not have access to some of the features that make your experience on our site smoother, you may not be able to store your preferences, and some of our services may not function properly.

III. Purposes for Using, Disclosing, and Otherwise Processing Personal Information

We may use, disclose, or otherwise process (and may have used, disclosed, or otherwise processed in the 12-month period prior to the effective date of this Policy) personal information for the following purposes:

Providing our website and supporting the features and contents available to you.
Personalizing your digital experience with us, including enhancing features and designing relevant alerts, products, or services, sending you marketing offers and serving targeted advertising.
Providing you with information or services that you request from us, including providing customer service, referrals of your case, or processing payments.
Preparing an evaluation of your case as well as other documents routinely prepared in the pre-litigation and litigation process, including but not limited to demand letters and pleadings.
Understanding how you and others use our website and other resources, and to determine what features and services may interest you or our other clients.
Operating and improving our website, products, and services.
Communicating with you and others, including responding to requests and inquiries, providing customer service, and providing promotional content.
Sending periodic emails, including those related to products or services purchased, as well as sharing firm news, updates, and other product or service information.
Troubleshooting, de-bugging, and otherwise addressing issues that may arise with the functionality of the websites.
Helping to ensure security and integrity, to the extent the use of your personal data is reasonably necessary and proportionate for these purposes.
Protecting the legal rights, property, safety, and security of records or information, our clients and website users, our organization, employees and others, including evaluating security risks, and detecting and preventing fraud, misuse of the website, and other unauthorized activity.
Complying with industry standards, applicable law, judicial process, any properly authorized civil, criminal, or government or regulatory investigation or request, or any subpoena or summons issued by a competent authority.
Enforcing our policies, terms of use, or rights arising from contracts.
For certain short-term transient uses.

In addition, we may also use, disclose, or otherwise process your personal information for purposes as you may authorize at the time you submit the information or as otherwise compatible with the above purposes or your reasonable expectations.

We do not:

Use your sensitive personal information for purposes other than those allowed by the CCPA as set out in Cal. Code Regs. tit. 11 § 7027(m); or
Knowingly sell or share the personal information of individuals under 16 years of age as those terms are defined under the CCPA.

Our business model does not include selling your personal information to third parties in exchange for money. However, we do share online activity, such as cookies and the advertising identifier associated with your computer or mobile device, with our advertising partners to show ads that are targeted to your interests. Under the CCPA, sharing personal information with partners in exchange for some benefit, such as providing more relevant ads, can be considered a “sale” or “sharing” (as those terms are defined in the CCPA) in some circumstances. As such, we may be considered to “sell” or “share” or otherwise process your personal information for targeted or cross-contextual behavioral advertising. We generally “sell” or “share,” and in the preceding 12 months we may have “sold” or “shared,” the following categories of personal information:

Identifiers
Internet or other electronic network activity information
Commercial information
Inferences

These categories of information have been and may be disclosed to our marketing and advertising partners, including platforms that enable or participate in targeted and cross-context behavioral advertising, and social media platforms. We may also “sell” or “share” those categories of personal information, as well as professional and employment information and any other information that we receive from you at intake, with other law firms to whom we may refer your case.

We generally disclose for a business or commercial purpose, and in the preceding 12 months we may have disclosed for a business or commercial purpose, the categories of personal information listed above in Personal Information We Collect to the below categories of entities, including for business or commercial purposes as described in Purposes for Using, Disclosing, and Otherwise Processing Personal Informationabove:

To our subsidiaries and affiliates;
To our service providers we use to support our business, such as IT operating system and platform vendors; security vendors; monitoring and data analytics providers; payment service providers; website chat, two-way texting, follow-up automation, and client intake vendors; and legal technology providers, including but not limited to artificial intelligence enabled case analytics and demand preparation vendors and
Other third parties, such as regulatory authorities or other third parties in response to legal process or other legal reporting requirements; to potential buyers (and their agents and advisors) in connection with any proposed merger, acquisition, or any form of sale or transfer of some or all of our stock or assets (including in the event of a reorganization, dissolution or liquidation); to our marketing and advertising partners, including platforms that enable or participate in targeted and cross-context behavioral advertising, social media platforms, and analytics partners that help us collect information on how our websites are used; to our referral partners; and to other similar third parties where disclosure is required for an ordinary business purpose in connection with our provision of services.

California residents may opt out of the “sale” or “sharing” of personal information as described in California Consumer Privacy Rights and Choices, below. Please note that the right to opt out applies only to “sales” or “sharing” of personal information and does not restrict our ability to disclose information to third parties for valid business purposes.

V. Retention of Personal Information

We retain personal information for as long as necessary to carry out the processing activities described in this Privacy Policy, including but not limited to providing and administering the websites, providing you with customer service, answering your queries, complying with applicable laws, regulations, rules, and requests of relevant law enforcement and/or other governmental agencies, and protecting our, our employees’, and our business partners’ and clients’ rights, property, or safety and the rights, property and safety of others. We may retain personal information for a longer period of time if a longer retention period is required or permitted by applicable law. In specific circumstances, we may also retain your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges.

VI. Third-Party Links

We may provide links to other websites and services for your convenience, which are not subject to this Policy. The operators of the linked websites and services may have posted their own privacy policies that you should review to learn more about their privacy practices. If you decide to access any of the third-party websites linked to our websites, you do so entirely at your own risk and subject to the terms and conditions of use for such third-party websites.

VII. California Consumer Privacy Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. This sub-section describes those rights and explains how to exercise them. This sub-section is applicable only to individuals who reside in the State of California.

Know and Access: California residents have the right to request, twice in a 12-month period, that we disclose the personal information we have collected about them, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about them.
Correction: California residents have the right to request that we correct the personal information we maintain about them, if that information is inaccurate.
Deletion: California residents have the right to request that we delete certain personal information we have collected about them, subject to certain exceptions.
Portability: California residents have the right of portability, or the right to have us transfer their personal information to other persons or entities twice in a 12-month period, upon their request.
Opt–Out of Sale or Sharing: California residents have the right to opt out of the sale of their personal information or disclosure of their personal information for targeted or behavioral advertising.
Non-Discrimination: California residents have the right to not be discriminated against for exercising their privacy rights.

How to Submit a Request. California residents can exercise their privacy rights by submitting a request to us at [email protected] or calling us at (888) 300-3382. The verifiable request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. The verifiable request must also describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Verifying Requests. To help protect the privacy of California residents requesting to exercise their privacy rights (“Requestors”) and maintain security, we will take steps to verify the Requestors’ identity before granting access to their personal information or complying with their request. If a Requestor asks us to provide them with specific pieces of personal information, we may require they sign a declaration under penalty of perjury that they are the individual whose personal information is the subject of the request and provide appropriate proof of identity.

For requests to know or delete information about a child under the age of 13, we accept requests for information regarding minors under the age of 13 if we can determine that such requests were submitted by a parent or guardian.

Authorized agents may initiate a request on behalf of an individual using the same methods described above. Authorized agents will be required to provide proof of their authorization, and we may also require that the individual directly verify their identity and the authority of the authorized agent. Individuals may also provide us with a signed and dated power of attorney naming the authorized agent as their representative.

Responding to Requests. Within 10 days of receiving a request to delete, to correct, or to know, we will confirm receipt of the request and provide information about how we will process the request. We endeavor to respond to a verifiable request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform the Requestor of the reason and extension period in writing. We may deny the request if we cannot verify the individual’s identity or are legally permitted to deny the request, such as if doing so proves impossible or would involve disproportionate effort.

If we deny the request, we will explain the basis for the denial, provide or delete any personal information that is not subject to the denial, and refrain from using the personal information retained for any purpose other than permitted by the denial. We will maintain a record of the request and our response for 24 months. We do not charge a fee to process or respond to verifiable requests unless they are excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell the Requestor why we made that decision and provide them with a cost estimate before completing the request.

Do Not Sell or Share My Personal Information. To the extent we “sell” or “share” your personal information (as those terms are defined under CCPA), California residents have the right to opt out of that “sale” or “sharing” on a going-forward basis at any time. To exercise this right, visit the “Do Not Sell or Share My Personal Information” link at the footer of our homepage.

You may also be able to restrict the collection of personal information through your device’s operating system or by disabling cookies, but doing so may prevent you from using the functionality of the websites. If your browser supports it, you can turn on the Global Privacy Control (GPC) to opt out of the “sale” or “sharing” of your personal data. We honor the GPC and other universal opt out signals where we are required to do so by applicable law. These are signals you can send from your browser to a website to convey your choice to exercise certain opt-out rights granted by individual states.

Some internet browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, our website does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.

Even if you opt out of the sharing or processing of your California Personal Information for targeted or cross-context behavioral advertising, you may still see our ads online at other sites and apps, and we may still base aspects of ads on your interactions with us and the websites.

VIII. Children’s Privacy

Our websites are not intended for or designed to attract children under the age of 18, and we will not knowingly solicit or collect personal information from children we actually know are under 18.

IX. Changes to this Policy

We may update this Policy to reflect changes in our privacy practices at any time and without prior notice to you. When we do so, we will update the Effective Date of the Policy, above. We encourage you to periodically review this Policy for the latest information on our privacy practices.

X. Contact

If you have any questions or comments about this Policy or our privacy practices, please contact us at [email protected] or calling us at (888) 300-3382.

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