$50.0M
Class Action
California Consumer Protection Lawyer
Were you misled by false advertising, hidden fees, or unfair business practices? At Wilshire Law Firm — an award-winning, nationally recognized team — our attorneys help California consumers hold companies accountable. Contact us 24/7 for a free case review with a legal professional — there are no fees unless you get paid.
- $3B+RECOVERED
- 7X"BEST LAW FIRM" AWARDS
- 24/7AVAILABILITY & SUPPORT
- 500+LEGAL PROFESSIONALS
Understanding Your Consumer Case
Explore essential resources on your rights, your options, and what to expect — everything you need to navigate the legal process, all in one place.
Consumer protection law is a set of state and federal rules that shield you from fraud, deception, and unfair business practices. In California, these protections cover false or misleading advertising, unfair or unlawful business practices, hidden fees and deceptive pricing, breach of warranty, and data breaches or privacy violations. Key statutes include the Unfair Competition Law (Business & Professions Code §17200), the False Advertising Law (§17500), and the Consumers Legal Remedies Act (Civil Code §1750). A legal professional can review what happened during a free case review.
Wilshire Law Firm is an award-winning, nationally recognized team with extensive experience holding companies accountable for consumer harm. Our attorneys investigate the business's conduct, handle communications on your behalf, and build your case toward the strongest possible recovery — with clear communication and personalized support at every step. There are no fees unless you get paid.
California consumers can generally recover their financial losses caused by unlawful business conduct. Depending on the case, this may include reimbursement of money lost, refunds for defective products or services, damages for privacy violations, restitution, and — in some cases — statutory or punitive damages meant to deter future misconduct. Because every case is unique, a legal professional can review your losses during a free case review.
Most consumer claims arise when a company misleads customers or breaks its promises. The claims we see most often involve false or misleading advertising, unfair or deceptive pricing and hidden fees, breach of warranty on defective products, data breaches that expose personal information, and fraudulent or unlawful business practices. Many of these harms affect large groups of consumers and may proceed as a class action lawsuit.
Deadlines depend on the specific law involved. Generally, claims under the Unfair Competition Law (Business & Professions Code §17200) must be filed within four years, while claims under the Consumers Legal Remedies Act (Civil Code §1750) generally have a three-year deadline. Because missing a deadline can end your case, it's best to speak with a legal professional early.
Meet Our Consumer Attorneys
Nationally-Recognized Powerhouse, Fighting for the Justice You Deserve
Our award-winning attorneys have recovered billions for clients while taking on insurance companies and major corporations.
John G. Yslas, Esq.Senior Partner, Chair of the Employment Wage & Hour Class Action Department
Thiago M. Coelho, Esq.Partner
Arrash Fattahi, Esq.Partner
Shervin G. Ghanoongooi, Esq.Partner
Benjamin Haber, Esq.Partner
Nicol Hajjar, Esq.Partner
Diego Aviles, Esq.Junior Partner
Jeffrey Bils, Esq.Junior Partner
Emily Borman, Esq.Junior Partner
Jose Maria D. Patino, Jr., Esq.Junior Partner
Christina M. LeJunior Partner
William M. Pao, Esq.Junior Partner
Eugene Zinovyev, Esq.Junior Partner$0.5M
$0.5M
Past results do not guarantee similar outcomes. Each case is unique and evaluated on its own facts.
How Do I Know If I Have a Consumer Protection Claim in California?
You likely have a consumer protection claim if a business used deception or unfair conduct that caused you a financial loss. Three factors matter most — unlawful conduct, harm, and a connection between them. Unlawful conduct means false advertising, hidden fees, breach of warranty, or another violation of California consumer law. Harm means the money or value you lost. The connection means the company's conduct is what caused your loss. California's statutes of limitations apply, so contact Wilshire Law Firm for a free case review.
Start Your Free Consumer Case Review
- Available 24/7
- Hablamos Español
- Nationally-Recognized Powerhouse Team
As seen in:
We'll contact you within minutes
No fees unless you get paid.
Record breaking results
Winners of #1 Settlements in California
Our attorneys have recovered billions of dollars, including some of the biggest settlements in California.
17#1 Settlements in California, 2022–2024*
TopVerdict #1TopVerdict.com #1 settlements
1–1 of 17
#1 Truck v. Pedestrian Accident Settlement
2024
#1 Multi-Vehicle Accident Settlement
2024
#1 Equipment Malfunction Settlement
2024
#1 Car v. Stationary Object Collision Settlement
2024
#1 Bus v. Passenger Accident Settlement
2024
#1 Whistleblower Retaliation Settlement
2023
#1 Underinsured Motorist Settlement
2023
#1 Slip & Fall Accident Settlement
2023
#1 Negligent Security Settlement
2023
#1 Ladder Accident Settlement
2023
#1 Hotel Premises Liability Settlement
2023
#1 Car v. Car Collision Settlement
2023
#1 Bicycle Accident Settlement
2023
#1 Pregnancy Discrimination Settlement
2022
#1 Age/Disability Discrimination Settlement
2022
#1 Wrongful Termination Settlement
2022
#1 Meal & Rest Breaks Settlement
2022
*#1 settlements in California have been awarded by TopVerdict.com. Past results do not guarantee similar outcomes.
Consumer FAQs
Our Most Frequently Asked Questions
We've answered the most common ones below. If yours isn't here, call us — we're available 24/7.
California consumer protection law shields people from fraud, deception, and unfair or unlawful business practices, and it gives consumers ways to seek relief when a company misleads them or breaks its promises. Common issues include false or misleading advertising, hidden fees, deceptive sales tactics, and goods or services that do not match what was promised. These protections come from a combination of California statutes and broader consumer laws.
The claims we see most often involve false or misleading advertising, unfair or deceptive business practices, breach of warranty, and hidden or unauthorized charges. Many arise when a company markets a product one way but delivers something materially different, or bills customers for things they never agreed to. Whether conduct crosses the legal line depends on the specific facts and the law involved.
Yes. When a company harms many customers in the same way, those consumers can sometimes join together in a class action rather than each pursuing a separate case. Grouping similar claims can make it practical to challenge conduct that caused a relatively small loss to each individual. Whether a matter fits an individual claim or a class action depends on how widespread and similar the harm is.
The deadline depends on which law your claim falls under, and different consumer statutes carry different time limits measured from when the harmful conduct happened or was discovered. Some of these windows are only a few years, so acting promptly protects your options. Deadlines have exceptions, so it is best to confirm the one that applies to your situation quickly.
Depending on the claim, consumers may be able to recover financial losses, refunds, and in some cases additional remedies allowed by the specific statute involved. Some consumer laws also let a court order a company to stop the unlawful practice going forward. The relief available turns on the facts and the particular law that applies.